THE CHALLENGE
ABC, a Senior Insights Manager for XX, was tasked with refining the positioning of a newly developed product in the consumer electronics space. His role involved managing research design, execution, and analysis across various product lines, with a special focus on preparing for a high-stakes campaign launch.
The XX team needed to gather insights quickly to shape a compelling messaging strategy that would resonate with target audiences. Facing an impending review deadline, they sought an efficient way to test messaging concepts while simultaneously gaining an understanding of consumers’ behaviors and perceptions within this product category.
Verbatim:
“We needed insights that could provide a clear picture of what truly mattered to our customers. The timeline was challenging, and we were looking for a way to quickly identify the most impactful claims.”
– ABC, Senior Insights Manager, XX
THE SOLUTION
XX turned to PanelSights for a tailored approach to consumer insights. Leveraging advanced survey scripting and agile research methods, PanelSights designed an online survey incorporating both MaxDiff analysis for message testing and in-depth behavior-based questions. This combination allowed XX to evaluate 15 different messaging claims against each other and to capture the nuances of consumer habits, expectations, and motivations.
Using PanelSights’ platform, the team could launch their study swiftly and make adjustments in real time. Within just 48 hours, they gathered feedback from 500 target respondents, allowing XX’s team to analyze consumer sentiment and fine-tune their messaging on a tight schedule.
Verbatim:
“PanelSights’ platform gave us the flexibility we needed. Being able to make real-time adjustments was invaluable, especially with such a tight turnaround.”
– ABC, Senior Insights Manager, XX
THE IMPACT
PanelSights’ solution enabled XX to secure critical insights ahead of their campaign review deadline. The data revealed the most resonant messaging while uncovering consumer expectations, offering a clear direction for the product’s upcoming launch.
High-Quality, Speedy Results
“PanelSights allowed us to deliver accurate, quality insights without sacrificing speed. This dual benefit was essential for our team and gave us the confidence to make impactful decisions right on schedule.”
– ABC, Senior Insights Manager, XX
Real-Time Adaptability
“We were able to set up and modify our survey quickly, which gave us the flexibility to hone in on what mattered most. It was a game-changer for our research process.”
– ABC
Ease of Use and Reliability
“Having a platform that is intuitive yet powerful made all the difference. PanelSights enabled us to stay agile while maintaining the rigor of our insights.”
– ABC