THE CHALLENGE
As Brand Strategy Manager for XX, ABC faced the challenge of refining her company’s positioning within the competitive FMCG landscape. The brand was preparing to launch a new line of healthy snacks and needed to gauge consumer perception and sentiment on similar products. With limited time before the product launch, ABC’s team sought a comprehensive analysis to understand consumer expectations, competitive offerings, and emerging trends.
Verbatim:
“We needed a reliable partner to help us dive into the minds of our consumers and get a clear picture of what would make our product stand out. The stakes were high, and our timelines were tight.”
– ABC, Brand Strategy Manager, XX
THE SOLUTION
XX collaborated with PanelSights to execute a robust research project using a mix of B2C market research and competitive analysis. PanelSights designed a customized survey and focus group studies to explore consumer preferences and identify the key motivators and barriers in the healthy snacks category.
In parallel, PanelSights conducted a market analysis, examining competitive product positioning, pricing strategies, and promotional tactics. PanelSights’ agile approach allowed XX to make data-driven decisions during critical stages of product development. The insights report was delivered within two weeks, enabling XX to refine their product messaging and develop a go-to-market strategy tailored to their target audience.
Verbatim:
“PanelSights provided the insight depth we needed and kept us in the loop at every stage. They delivered a clear picture of what would resonate most with our target consumers.”
– ABC, Brand Strategy Manager, XX
THE IMPACT
The insights from PanelSights empowered XX to tailor their product messaging, ensuring it resonated with their target consumers. The research revealed untapped opportunities in product features and pricing strategies, enabling XX to position their new product as a unique offering in a crowded market. PanelSights’ insights helped XX refine their brand strategy, aligning it with consumer desires and industry trends, resulting in a successful product launch that outperformed initial sales projections.
Targeted Product Positioning
“The consumer insights from PanelSights were transformative for us. They allowed us to identify the unique value propositions that mattered to our customers.”
– ABC, Brand Strategy Manager, XX
Fast and Actionable Insights
“PanelSights’ quick turnaround time helped us stay agile. Their team was quick, responsive, and detailed, providing us with insights we could act on immediately.”
– ABC
Improved Market Readiness“The comprehensive view of the competitive landscape equipped us to launch with confidence. PanelSights truly helped us bridge the gap between consumer needs and our brand strategy.”
– ABC